Make videos that sell!
Hooks, briefs, samples, coaching and Mega Spin. Everything you need, in one place.
TikTok Shop's #1 toys and games seller Β· #2 on The Sunday Times 100
Film now so your videos are up from day one.
This week's hooks
Black Friday deals go live Fri 13 Nov. Black Friday week was our 2nd biggest week of the year, so film now. Tap a hook to copy it.
Open with (first 3 secs)
End with
π£ Say "Black Friday" out loud AND on screen. Aim for 3 great videos a week.
Brief for your game
Jump straight into gameplay, film a group of 4 to 5, and keep it under 90 seconds. Each game has its own guide.
Get a free sample
Any of our games, sent to your door. Here's how it works.
Request a sample of the game in TikTok Shop.
Reply to our message with your email address and we'll get your sample to you faster.
Post as soon as it lands, using the brief for that game. Then post again!
π Your post rate decides what happens next
Your post rate is the share of your past free samples you've posted a video for. TikTok Shop tracks it, and we check it on every request.
We approve your request straight away and send you a free collab invite in TikTok Shop.
Buy the game in TikTok Shop and we'll refund you when you post. We'll message you with the details.
π‘ Post a video for every sample you get. That keeps your post rate high, so your next sample is free and instant.
Free coaching
Get feedback on your videos so each one sells better than the last. Post every day to unlock more.
Post every day for 5 days in a row and join a coaching pod.
Post 3+ a day for 8 days and unlock 1:1 coaching calls, while spots last.
Mega Spin UK
Our Christmas giveaway, worth up to Β£14,500. Every video is a ticket, and winners are drawn live every Tuesday.
Post a Lucky Egg video with a product link and this hashtag:
Cash, AirPods and Lucky Egg games to win every week.
Up to Β£10,500, drawn live. Every ticket from every week goes in.
Questions? Ask us
- β Ask anything in the WhatsApp group, any time
- β New hooks and briefs posted there first
- β Early samples of new games
Lucky Egg Β· London Β· @luckyegggameplayuk